- ISBN13: 9780137083640
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Product Description “Making two towers shows Cisco, such as business issues in the reactions of the market, specific examples of benefits that future managers to offer.” Jeff Immelt, Chairman and CEO, GE “The best business books on a single idea built, often against the current and cons intuitive. Everyone knows you can not the cake and eat it too. One of the first things you learn in business school is that the management is to make the difficult decisions. Well, not always. This book convinces the reader that the decision-making “and” is often better than gold. “It’s worth reading.” Sir Terry Leahy, CEO Tesco, “companies are often the wrong decisions, such as disruptive or promoting innovation and optimization, or facing reinvention. This book is based on Cisco record track record in the last ten years to show the basis that the right strategy always to do both. “Ratan Tata, Chairman, Tata Group, which I. .. more>>
Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth


{ 5 comments… read them below or add one }
Recently, my wife has convinced me to install an underground pool in our garden. For those of you who have not taken on such a project, I think it is more difficult than building a house, because you see the activity on a daily basis. When all was finished, I could not be happier with the final product and were used as reference to our pool builder. When people call me and ask why they should use our builder of my answer is always the same, this is not the fact not, is to make mistakes, as they have recovered and improved. Most people think that Cisco is great because they make excellent products. This book and the fabulous stories of Indian reports show that Cisco makes very good products, as well as he recovers from his mistakes. Make showcases, such as Cisco, further innovations not only in product and solution portfolio, but the way he goes to do business. They can be used for almost all situations in business or personal life if you came out of the mentality of many, as we always fait.J’ve worked at Cisco for 10 years of life by many of these stories. When people ask me why I love working for Cisco as much as I was 10 years ago today, I can tell them just to read only this book. Rating: 5.5
(Truth in Testing: I worked as a consultant and teacher in a variety of projects and thus Cisco to know the company well enough. I have tried to prevent distortion or the use of internal information in my review.) This is well above average for a business book brief, clear and convincing. It captures the highlights of Cisco’s strategy for both its strength and its greatest weakness. The strength is that Cisco is a remarkable example of a company that was to combine in a position, profits and productivity – today’s success – and the extension and adaptation in an uncertain environment – the growth of tomorrow. This is the main theme of the book’s operations very focused, flexible and adaptive expansion continues. One of the strongest elements in the merger, a steady success in the Cisco area, where many high-tech companies continued, “was a spin-in” acquisitions that are based on the purchase of a company for its extraordinary potential – and often very special talent – while preserving and enhancing the difference in all the Cisco Networking in the management and culture. This has an icon for the past twenty years, and contrasts with, for example, the former giant AT & T, Olivetti bought – and killed – NCR and Teradata, which are now gone. IBM and Mitel, the disaster epic Time Warner and AOL. . . . The list of companies bought out business opportunities and stifled by the dominant culture and go. The discussion on the experience and the Cisco strategy is very worth reading and ressassant.Le rest of the book is artfully presented and interesting. It also covers Cisco and reviewed the concerns of top management with a culture of growth continued. The restriction that this is very much a book of Silicon Valley and its teachings can not generalize well. Cisco is an industry focuses on products with high margins and plenty of room for innovation. A question that is not the book deals with commodity trap that the mobile phone and consumer electronics world price erosion, rapid shortening of the muzzle a leader dominated launched a new product, excess capacity, the convergence of supply chains and the loss of differentiation. (The smartphone market is just the latest example of this trend is to mix). Cisco is opening up new markets, consumers very different from his usual experience. The discussion of how it is positioning the answer to this not as convincing as when he recovers his traditional telecommunications equipment and services base. I note that “Huawei” is not incorporated in the index, which is the Chinese company with a rich history and many complaints against him, including Cisco, intellectual property rights for the theft. Huawei is the engine of standardization and presented very powerful. There is a tendency in the book that take high-tech products and the premium will drive growth and maintain margins. Can être.Le book covers the recent moves by Cisco to build an organization and its culture in order to achieve its growth further. It is strong on the elusive dream of executive cooperation and communication. It is not known to the burden of organizing and overhead, it can even creation as remote management unit mainly on the adaptation of operational productivity very closely in the complexity of the main adaptive growth. The review boards is to team with customers and other emerging countries that are not entirely convincing, and sometimes reads more like a declaration of intent to implementation. The analysis of the business model is very Cisco-centric Valley. Cisco seems in any case a culture much more common than most, and it is certainly relatively smoothly in comparison with the technology of many snake pit. But the drift of HP’s collaboration with paralysis is a warning that much of the organizational costs and every voice is heard seduced secure. The success of HP is a new command and control of companies. Cisco’s approach is attractive, but far more analysis to entreprises.Je useful in recommending the reading of this book as a refreshing and dynamic. Its borders are not all defects, only to its limits applicabilité.Note: 5.4
This inspiring book written by Inder Sidhu – an executive from Cisco Systems – provides an insight into the great vision, strategy and operations, one of the leading and most successful companies in the world. The “do both” concept is presented in the book describes how the market – with regard to the product and increase the complexity and dynamics – large companies today have to manage the paradoxes and contradictions continued success in the future. This “both” approach to areas such as innovation management, the definition of the business model, geographic expansion, models partner is a challenge for many organizations and requires new ways of leading and functioning of the organization. to describe many cases contained in the book, the approach of Cisco in these areas. Rating: 5.5
A wealth of research on companies and other useful view on Cisco. Rating: 5.4
Doing both is more than the business strategy. This is a way of being, see through rigid views and dogmas and highlighting a degree of flexibility in order to create opportunities for success and fulfillment in business and in life. Doing two case studies offer especially large companies, it is clear that the ideas be applied to almost any situation. Doing is a challenge for both CSE free of dualistic thinking, win-lose / compromise mentality, and the search for new and creative responses to difficult situations. This reminds me of a quote attributed to author and professor of religion Huston Smith: “Is not that a paradox that is not true.” Making the two points of truth. Rating: 5.5